At a Conference last week here in Spain, I realized how self-centered the social networks are. Here we were with a few hundred persons, the vast majority representing an organization. But each person was posting stuff on their own walls. They were taking pictures and posting messaging on their OWN Instagram, Twitter, Facebook or LinkedIn.
The social network allows you to remain friends with someone and, at the same time, stop watching the publications of this person in your timeline. This functionality is one of the smartest moves of the network since its inception, mainly because it encourages a positive mood over the community. In other words, you don’t have to read any political comment from someone you do not share ideology, neither have to let him know about that (and avoid some possible troubles offline).
Observing the behavior of spanish brands on social networks, according to 2015 Social Media study by Business School Online, is easy to see that most companies are comfortably installed in the Facebook-Twitter-Google+ tripod. It’s an accepted situation, a standard: nobody (or hardly anyone) thinks about using a different social media strategy when starting a business.