The following slideshare shows you why building a Newsroom may help your organization whether it is a highly benefit-oriented company or an NGO.
At a Conference last week here in Spain, I realized how self-centered the social networks are. Here we were with a few hundred persons, the vast majority representing an organization. But each person was posting stuff on their own walls. They were taking pictures and posting messaging on their OWN Instagram, Twitter, Facebook or LinkedIn.
Observing the behavior of spanish brands on social networks, according to 2015 Social Media study by Business School Online, is easy to see that most companies are comfortably installed in the Facebook-Twitter-Google+ tripod. It’s an accepted situation, a standard: nobody (or hardly anyone) thinks about using a different social media strategy when starting a business.
As a content marketer or community manager you are in the middle of the action. Expectations are high. You are supposed to know what´s happening and when, as well as who is doing what and where. In short, you need to have all the answers.