Image of reporters everywhere

Reporters Everywhere

At a Conference last week here in Spain, I realized how self-centered the social networks are. Here we were with a few hundred persons, the vast majority representing an organization. But each person was posting stuff on their own walls. They were taking pictures and posting messaging on their OWN Instagram, Twitter, Facebook or LinkedIn.

Café para todos - estrategia de redes sociales

Why should everyone feel less comfortable in social media nowadays

Observing the behavior of spanish brands on social networks, according to 2015 Social Media study by Business School Online, is easy to see that most companies are comfortably installed in the Facebook-Twitter-Google+ tripod. It’s an accepted situation, a standard: nobody (or hardly anyone) thinks about using a different social media strategy when starting a business.